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game - hawg

games, games and more games...and me

Wednesday, August 23, 2006

Speaking of Dead Rising...

I didn't know Capcom was doing any kind of viral marketing for Dead Rising, but apparently they did. The site is called Swarm Watch and it's basically a bunch of zombie realted news items and faux ads. Cool.

I'm disappointed that I didn't hear about this until after the game was released. How come the game blogsphere (and by that I mean Kotaku and Joystiq etc...) never got wind of this campaign? That would have helped generate a signifigant amount of buzz and may have even helped Dead Rising sell slightly better. I know it's still selling well but seriously, who ever was behind this site/campaign did not do as well as they could have.



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